Our Story
Siddhartha Bansal - A brand of Hymn Clothing Private Limited, label epitomises its design philosophy touring around the "Golden Bird" nation to present-day India, in the wanderlust for rich craft and culture, presenting to the world.
Vision is to give customers a lifetime experience through clothes with feminine cuts, taking inspiration from various textile crafts and fusing them with fresh color combinations and intricate detailed motifs, summed up in our collections.
We call it wearable art.
Crafted prints and embroideries are our USP.
We warmly welcome you all on our emotional roller-coaster ride touring India and witnessing its rich cultural diversity, tradition of storytelling, and lesser-known facts, with design flowing out in an endless kaleidoscope creative process.
Everyone has a story to tell, so do we!
Brand Story
Rooted in craft, tradition, and untold local narratives, our brand reimagines street-born patterns into bold, sophisticated fashion. Each piece is a vibrant canvas for self-expression—versatile, joyful, and deeply connected to culture—inviting wearers into a kaleidoscopic universe of colour, confidence, and meaning.
Brand Values
We believe in ethical craftsmanship, authenticity, and innovation—merging purpose with design to create timeless statements that inspire, uplift, and redefine modern luxury.
Business Model
The brand operates as a visual storytelling platform that blends fashion with cultural documentation. Through seasonal collections and artisan-led capsules, it explores authentic textile crafts and aesthetics. Distribution focuses on flagship experiences, global concept stores, pop-ups in cultural hubs, and immersive digital showcases. Each product is a collectible—supported by rich visual narratives and editorial content. The model scales through made-to-order and capsule drops, ensuring sustainability and exclusivity. that preserve heritage while shaping contemporary luxury.
Brand Vision
To become a global voice for India’s rich craft heritage and everyday beauty—redefining luxury through authenticity, storytelling, and conscious design. The brand envisions a world where fashion preserves culture, empowers artisans, and inspires bold self-expression across borders. It aims to build a legacy that celebrates tradition while shaping the future of ethical, art-led fashion.
Long Term Creative Direction
The brand will evolve as a cultural curator and visual storyteller, rooted in Indian craft, street sensibilities, and folk aesthetics. Its creative direction will blend heritage textiles with contemporary silhouettes, using bold prints, layered narratives, and expressive styling. Each collection will explore a different facet of India’s untold stories—through artistic collaborations, immersive visuals, and editorial-led presentations. The brand will consistently push boundaries with experiential campaigns and tactile storytelling, forging a new language for global luxury rooted in soul, style, and substance.